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Proposition Design

Our proposition design work brings a structured, practical approach to innovation. We work with organizations ready to focus on the products, propositions, and experiences that actually matter to customers.

Together with your team, we immerse ourselves in the lives of your customers, co-create bold new concepts, and translate them into propositions that are desirable, feasible, and profitable.

Over roughly six weeks we go from customer insight to a validated proposition and an experience prototype you can take to market, while building a team-wide mindset that is more innovative and more resilient than when we arrived.

A proposition design workshop in progress

How the work pays off

  • 01

    Real customer evidence

    Decisions rest on what customers actually said and did, not on what the room assumed they wanted.

  • 02

    Concepts you can test

    Ideas become prototypes fast, so you learn what sticks before committing budget to build it.

  • 03

    A repeatable method

    Your team learns the process while doing the work, which means they can run the next cycle without us.

How we work

  1. 1

    Spend time with your customers

    We engage directly with your customers, in person and virtually, to learn their needs, frustrations, attitudes, and behaviours. This is the fuel for genuinely customer-centric products and services.

  2. 2

    Imagine innovative new concepts

    There is no single version of the future, so we create a portfolio of concepts that can be visualized quickly and co-created with customers through prototypes. We find out fast what sticks and what does not.

  3. 3

    Validate the value proposition

    As focus narrows, we hone the proposition, the features and benefits, the customer experience, and the commercial and operational realities. We continuously test the riskiest assumptions to make sure the concept is lovable, feasible, and profitable.

How to work with us

Three ways in. Most clients start with one and move to the next.

Proposition sprint

Roughly six weeks

A focused engagement that takes one opportunity from customer insight to a validated, prototyped proposition.

Best for
Teams with a specific product, service, or platform opportunity they need to de-risk before investing.
Outcomes
A validated value proposition, an experience prototype, the customer evidence behind it, and a clear recommendation on whether and how to build.
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Customer research programs

Scoped to the question, typically four to eight weeks

Structured qualitative research at scale, designed so the insight lands with the teams who need to act on it.

Best for
Organizations with a portfolio of products who need a shared, cross-functional view of real customer problems.
Outcomes
Synthesized insight, opportunity maps, and prioritized propositions your product teams can pick up and run with.
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Innovation capability building

Ongoing, shaped around your teams

We establish the frameworks, rituals, and metrics that let an organization keep doing this after we leave.

Best for
Leaders who want an innovation function that supports business objectives rather than running beside them.
Outcomes
A defined process, a trained team, and metrics that make the work valuable, repeatable, and defensible.
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What clients say

  • This presentation was the first one that really helped our executive team understand how we drive AI initiatives forward and build the right metrics into our strategic technology roadmap. The outcomes will directly and positively impact the ROI of our investments into AI.

    Robert BrickerTD Bank

  • Ramy has a unique approach to presenting AI and emerging technologies that combines deep understanding of the topic with an undeniable enthusiasm that engages the audience in a meaningful and personal way.

    Monica RadulescuTELUS

  • The presentation completely transformed how our leadership team thinks about strategic planning. Ramy has a unique ability to uncover how the trends of today will shape the business environment of tomorrow. The framework he introduced helped us uncover specific ROI-driving opportunities to fine tune our strategy.

    Erica SweeneyNew Balance

Ready to start?

Tell us what you are working on and what is getting in the way. We will tell you honestly whether we are the right people to help.

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